Collaboration with Assura

Assura is a Swiss health insurance company that in the last years has been investing a lot effort for their digital transformation. I’m collaborating with them through Ginetta since 2 years on different projects, with main goal of improving the user experience of their public and internal digital tools. The main project I have been working on is the redesign of Assura’s Premium Calculator.

The calculator can be accessed on assura.ch

My role in the collaboration:

UX and UI design for the premium calculator

Digital branding application supervision

Design system creation and maintenance

Supervision of the right application of the design
system by other design teams on new projects

Development support

Project team

1 Researcher, 1 Designer, 1 Product partner, 8 Developers

The project of the Premium Calculator started as an expert review of their old Premium Calculator, and in order to find out more about how the users where interacting with the tool, we first started with research, data analysis, user tests and interviews.

New concept and design principles

The research findings made us be able to elaborate 3 main design principles that guided us in the creation of a new concept and a new design interface for the premium calculator, and so the expert review turned to be in the end a proper redesign.

Effortless

One of the most painful aspect of insurances premium calculators is the amount of information that have to be requested to people in order to build an offer for their health insurance.
Assura products have a quite simple structure compared to other insurances, and taking advantage of this aspect allowed us to create a very simple offer creation process in order to give an effortless experience to the users. The strength of this premium calculator lies on the first step of the process, where users can customise the offer for them or for their family just staying in one single screen.
We could then structure the flow of offer creation in 4 simple steps: product selection page, offer overview page, personal data page and contract data page.

Right panel Offer summary page, Personal data page, Contract data page — Right panel Offer summary page,
Personal data page, Contract data page

Transparent

The second guiding principle we followed to build the interface is the transparency of always displaying the total price of the offer the user is building, including the details about how the price has been calculated. The aim is eliminating confusion and frustration of not having a constant overview of the created offer, and the price. With this idea we splitted the screen in 2 parts: the left part is where the user takes actions in order to build the offer, and the right part is always displaying the summary and the details of the offer which updates everytime the user choose and change things around. This layout is applied on all the steps of the process.

Modular

Aim of this project was also to build the starting brick of the new design system that will be applied on all Assura digital touchpoints. It was then important to keep in mind how the materials, elements and maybe some components would have been applied to next projects, such as customer portal redesign and website redesign. Aim of this principle was then to keep modularity and consistency on UX | UI and branding level.

New branding

During the first 3 phases of the project, Assura had still the old blue branding and we knew that a new branding (created from Metadesign) would have arrived at some point. This caused that we had to book some time to:
• Convert the new corporate branding into a digital branding
• Rebrush the design prototype to the new branding

The creation of the design system was a long an exciting process, in collaboration with the developers in order to make it consistent and aligned with the implementation technology. Moreover, the implementation was also done by Ginetta developers so the collaboration between me as a designer and them was very close, and this is for sure a positive aspect in oder to have a better qualitative result.
The maintenance and update of the system has been a huge work that is still ongoing since more than one year.

Maintaining and evolving

Things change, products are in continuous evolvement.
What makes me very proud of collaborating with this client is the possibility of of being part of this product since 2 years.
The trust that Assura gave me for such a long time let me see a digital environment that is in continuous change, looking for improvement week by week, month by month. Such great products and companies will never end developing and improving.

Discussing with the client new projects for 2021 during a workshop